Featured video
The True North Vision
Hear directly from leadership on what makes True North different — and why founder-led partners are choosing to grow with us.
What we believe
Better Tomorrow. Stronger Together.
We're building a high-performance workforce engaged in achieving organizational success — through culture and values that endure. Our commitment is for True North to grow not just in size, but in character and capability.
We believe GRIT
still matters.
We believe CULTURE compounds.
We believe technicians
deserve RESPECT.
We believe FOUNDERS
built this industry.
We believe TRUST
takes decades to earn.
We believe LOCAL
relationships matter.
We believe scale should STRENGTHEN culture - not erase it.
We believe the FUTURE belongs to aligned operators.
You Built Something Worth Protecting
The reality facing many independent fleet service founders today:
WHAT FOUNDERS FACE
- Increasing operational and recruiting complexity
- Technology investment pressure and system gaps
- Succession uncertainty and exit planning stress
- Rising customer expectations and 24/7 demands
- Consolidation pressure from well-capitalized buyers
WHAT FOUNDERS FEAR LOSING
- Their culture and identity
- Control over their people
- The legacy they worked to build
- Becoming a number inside a large company
THE TNFS DIFFERENCE: "We are building with founders - not around them."
A Founder's Seat at the Table
Built with founders - not around them. At TNFS, founders don't just exit - they help shape the future.
FOUNDER ADVISORY BOARD
Strategic Enterprise Leadership
A select group of respected founders helping guide:
- Long-term strategy and direction
- Culture, values, and brand standards
- Industry relationships and growth
- Leadership development and succession
Your influence is written in the DNA of this platform.
FOUNDERS GROWTH COUNCIL
Operational Leadership and Innovation
A collaborative network of experienced operators focused on:
- Technician recruiting and retention
- Mobile operations and safety standards
- Customer growth and account management
- Innovation and technology adoption
Founders run together – not alongside each other in isolation.
"Founders deserve more than an exit - they deserve a lasting role in shaping the future of this industry."
TRUE NORTH
Founder Services
Human Resources
- Basic Payroll
- Incentive Pay
- Timekeeping
- PTO Management
- 401k Management
- Benefits Administration
- Health Plans 5 in '26
- 401k Plans
Recruit & Train
- Candidate Sourcing
- JDs / Guides
- Applicant Tracking (ATS)
- Indeed / LI Posting
- I-9 Compliance
- Handbook (TNFS)
- Policy Guide (TNFS)
- Policy Guide (Brands)
- Policy E-Sign
- Training LMS (COMPASS)
Finance
- Centralized Cash Management (JPM)
- Centralized Financial Reporting (WD)
- Accrual Accounting & Budgeting
- Expense Reimbursement
- Outsourced Collections Avail (IBS)
- Credit Cards / Fuel Cards
- Business Case / Capex Investment Support
Sales & Marketing
- HubSpot implementing, avail soon
- Constant Contact Outreach
- SEO / Web Optimization (Hypr)
- Website Design Host (Cavu Media)
- Brand Asset & Extensions (Sam Fox)
Ops Support
- Power BI Dashboards
- Technical Library (Slack)
- Insurance Master Policies (Hartford, CFC)
- Purchasing Contracts & Portals (IT: CDW, Parts: Rush, Automann, Interstate Batteries, etc.)
- Legal support
- Operating license management
Technology
- TNFS platform, cloud-based with reporting: Fullbay, Profitnet
- TNFS platform: Tireshop, Towbook
- Microsoft (productivity, identity mgmt)
- Telematics (Samsara)
- Diagnostic (Diesel Laptop)