ABOUT
TRUE NORTH Fleet Services
True North Fleet Services is a national alliance of premier fleet maintenance and repair providers, united by a shared commitment to operational excellence, reliability, and service innovation. Our platform brings together best-in-class, founder-led businesses to deliver comprehensive fleet repair, yard services, and preventative maintenance solutions across the country.
By investing in people, technology, and process discipline, we empower our partners to scale while preserving the local trust and integrity they've built over decades. At True North, we’re building a platform that keeps America’s fleets running—efficiently, safely, and without compromise.
TRUE NORTH
MISSION STATEMENT
Our mission is to keep America's fleets moving by delivering reliable, responsive, and expert in shop and mobile repair solutions. We are committed to minimizing downtime, maximizing performance, and building lasting partnerships with our clients through integrity, technical innovation, and a commitment to “Complete Customer Satisfaction” – anytime, anywhere – Road Ready Starts Here!
TRUE NORTH
OUR VISION
To become the most trusted and technologically advanced fleet maintenance provider in North America, revolutionizing uptime through a closed-loop, frictionless service model. By empowering the industry’s best-trained technicians and leveraging cutting-edge systems, we will be committed to “Complete Customer Satisfaction – anytime, anywhere.” This will enable America’s supply chain to move without interruption and build a $2 billion+ TEV that is celebrated as a Great Place to Work by 2035.
TRUE NORTH
CORE VALUES
True
It all starts here. You. Me. Working together is the only way to get this job done. We will win. We will lose. Each will happen as a team. No matter what, we head into each storm together. #BAB
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- “Speed of leader is speed of team.” Remain calm. Take bold action.
Yesterday’s trophies won’t win tomorrow’s games. We must get better every day. We will do that through continuous investment in education for all technicians and employees. Clear pathways to success will be achieved at TNFS Academy.
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- Learn to earn$ culture.
We lead with clarity in communication. Tell the truth (fast). Communicate with courage and kindness. No drama. No gossip. We speak truth grounded in what’s real (what happened objectively and how it felt).
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- Praise in public, correct in private. Seek understanding, not blame (assume positive intent). Feedback is a gift.
North
We lead with awareness. We notice when we’re below the line and choose to rise.
Fleet
It’s an allegiance to those who’ve come before. We are an organization who stands on the shoulders of giants building great businesses. We continue to earn this trust and reputation daily. From the original invitation to our founders advisory board, we keep alignment and connection.
Services
We make safety our highest priority. From official rules and regulations to just doing the right thing, it always needs to be top of mind.
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- Slow is smooth and smooth is fast.
“Complete customer satisfaction” is our standard. You don’t need a checklist to know if you’ve achieved it. You feel it. We maintain this customer first attitude in everything we do. We find ways to go above and beyond and delight the customer, anytime, anywhere. #RavingFans
Why is True North Fleet Services Your Ideal Partner?
Shared Services
■ We focus on best-in-class administrative offerings such as HR, Finance, Accounting, IT, Marketing, Sourcing, and Legal. These offerings unlock efficiency for our partners who keep unique operational strengths.
Partnership Structure
■ We believe in growing together. True North provides the capital and expertise needed for expansion. Through our joint efforts, we can unlock the opportunity to create generational wealth.
Innovative Technology
■ True North is a technology-first organization, where data and systems connect from end to end. You can't manage what you can't measure. Monitoring tools such as KPI dashboards guide our actions.
True North Academy
■ Your career is our career. True North instructors with real-world experience will open doors for you. With hands-on training, you will develop skills and earn certifications that stay with you.
There When You Need Us
We take pride in being your premier fleet services provider — always ready to support your business when it matters most. Our dedicated partners are standing by, equipped with the expertise and resources needed to meet your fleet’s unique demands. Whether it’s routine maintenance, emergency repairs, or customized service plans, you can count on True North to keep your operations moving forward with reliability, efficiency, and care.
Unlike other investment firms, we like being underestimated.
We Think Scrappy
But Dream Big
We back driven entrepreneurs with big ambitions. Over the last 10 years we’ve partnered with more than 20 different companies to accelerate growth by re-investing in their core business, leading technology adoption, and instituting a capital allocation tool-kit tailored and unique to each opportunity. We work with founder-owned companies to win—together.