About TRUE NORTH

Founder Led
Technician Focused

Join a national alliance of founder-led fleet service companies. Scale responsibly, unify intentionally, and empower boldly — backed by the people, capital, and systems to grow your business for the next generation.

About Us
Core Values

True North Fleet Services

True North Fleet Services is building the most trusted fleet maintenance platform in North America. We combine the best technicians, founder-led businesses, and technology-enabled operations to deliver industry-leading fleet uptime at scale. Through our growing network of mobile, in-shop, and on-site service providers, we help commercial fleets minimize downtime, maximize performance, and keep their businesses moving.

What sets us apart is our relentless commitment to technician excellence and customer success. By investing in exceptional people, innovative technology, and a frictionless service experience, we are transforming how fleet maintenance is delivered. Our mission is simple: keep America's fleets moving. Our vision is bold: revolutionize uptime, strengthen the nation's supply chain, and become the industry's most trusted and technologically advanced fleet maintenance provider all while delivering Complete Customer Satisfaction, anytime, anywhere. Road Ready Starts Here.

mission statement

Keep America's fleets moving by delivering reliable, responsive, and expert in-shop and mobile repair solutions. We minimize downtime, maximize performance, and build lasting partnerships through integrity, technical innovation, and a commitment to Complete Customer Satisfaction — anytime, anywhere.

Our Vision

Become the most trusted and technologically advanced fleet maintenance provider in North America. By empowering the industry's best-trained technicians and leveraging cutting-edge systems, we'll enable America's supply chain to move without interruption — and build a $2B+ TEV celebrated as a Great Place to Work by 2035.

TRUE NORTH

CORE VALUES

T

TRUE

Team

It all starts here. You. Me. Working together is the only way to get this job done. We will win. We will lose. Each will happen as a team. No matter what, we head into each storm together. #BAB

"Speed of leader is speed of team." Remain calm. Take bold action.

Training

Yesterday's trophies won't win tomorrow's games. We must get better every day. We will do that through continuous investment in education for all technicians and employees. Clear pathways to success will be achieved at TNFS Academy.

Learn to earn$ culture.

Truth

We lead with clarity in communication. Tell the truth (fast). Communicate with courage and kindness. No drama. No gossip. We speak truth grounded in what's real (what happened objectively and how it felt).

Praise in public, correct in private. Seek understanding, not blame.

N

NORTH

Notice & Rise

We lead with awareness. We notice when we're below the line and choose to rise. Above-the-line behavior is open, curious, and committed to learning. Below-the-line is closed, defensive, and committed to being right.

Awareness is the first step. Choice is the second. Rise together.

F

FLEET

Founders

Allegiance to those who came before. We stand on the shoulders of giants and earn that trust daily. Honor the legacy. Build the future.

S

SERVICES

Safety

Highest priority — from regulations to the right thing. Slow is smooth and smooth is fast. Every technician home safe, every day.

Satisfaction

Complete customer satisfaction is our standard. We delight customers anytime, anywhere. #RavingFans