
Gary Price
Chief Executive Officer
Gary Price is an accomplished Operations Executive with 25+ years of leadership experience in multi-site operations, trucking services, and the travel center industry. He brings deep industry and operational expertise from operational and C-suite leadership roles at notable companies such as Love’s Travel Stops, Pilot Flying J, Corner Bakery Café, and the US Army.
At Love’s, Gary served as Exec Vice President of Total Truck Solutions and Facilities. He led all aspects of the truck maintenance and repair operations (1,250 properties). Gary drove significant expansion of the Truck Care division and helped position Love’s as a market leader in comprehensive fleet services.

Jordan Gerrard
VP of Finance
Jordan Gerrard is a highly accomplished Finance Executive with two decades of progressive leadership in accounting and finance. He has a proven track record of driving financial strategy, regulatory compliance, acquisition integration, technological enhancements and operational excellence across both publicly traded corporations and private equity-backed enterprises.
Prior to joining True North, Jordan oversaw the on and off-shore accounting teams of Maersk’s US Ground Freight as Maersk US Financial Controller - Transportation. This position stemmed from Jordan’s successful execution of the sale and integration of Pilot Freight Services, which he directed as the Corporate Controller. In his 4 year tenure at Pilot, he supported the acquisition and integration of more than twenty targets and doubled the company’s revenue and adjusted EBITDA.

Rick Jacobs
Chief Development Officer
Chief Procurement Officer
Rick Jacobs is a seasoned Business Development Executive. He has over 30 years of experience growing and transforming businesses with 6 successful growth and transformative P&L assignments for diversified industrial businesses in global markets, including Chief Procurement Officer for a Fortune 200 company.
Prior to joining True North, Rick co-founded GXE Industries, a management consulting firm focusing on transportation, manufacturing, industrial, service and high-tech companies.
Rick also served as President at Dura-Line and held various leadership roles at Eaton (including Chief Procurement Officer, President of EMEA, and President of Filtration Worldwide Group), Bendix CVS/Honeywell, and General Electric.

Kevin Schumm
VP of M&A Integrations
Kevin Schumm is a M&A Integration and Operations Executive with 20 years’ professional experience supporting >$25B of transactions. His roles have spanned Finance, Operations, and IT in market-leading consumer services, multisite and recurring revenue businesses including ADT Security, Terminix Pest Control and Davita Kidney. These organizations were publicly held and private equity environments rooted in M&A growth.
Prior to True North, he was Terminix’s Vice President of IT Merger Integration, focused on EBITDA growth through technology simplification. Kevin achieves results using commonly accepted M&A playbook tools such as a people-process-technology framework, process walks and technology roadmaps.

Dave Phelan
Director of Corporate Development
Dave Phelan is a Partnership / M&A Executive with nearly a decade of mergers & acquisition experience. Dave has a proven track record of partnering with owner-operated businesses to seamlessly execute high caliber, mutually beneficial acquisitions from deal inception to closing. Dave has experience within a variety of industries including transportation & logistics, consumer services, and aviation, having closed 60+ deals in his career.
Prior to joining True North, Dave served as the Senior Manager of Corporate Development at Sila Services, a home-services focused portfolio company of Morgan Stanley Capital Partner & Goldman Sachs Alternatives, where he supported the execution of acquisitions ranging in enterprise value from $5 to $50 million.

Jake England
VP of Operations
Jake England is an accomplished Operations Executive with over a decade of cross functional Leadership experience spanning from small teams to large multi-unit divisions. He has a proven track record for developing high performing, autonomous teams that thrive in any market or environment.
Prior to joining True North, Jake served as the Senior Operations Leader for Boss Truck Shops, a national platform for heavy duty truck repair. He set the strategic vision and led field operations, procurement/category management, centralized dispatching, and business development.

Kiran Nibbaragandla
VP of Information Technology
Kiran Nibbaragandla is a seasoned Technology Executive with over 20 years of experience leading enterprise platforms, digital transformation initiatives, and large-scale engineering organizations. He held leadership roles at Terminix Pest Control, Wright Medical (Stryker), Lighthouse Global, Hilton Worldwide, and Servpro Industries.
Prior to joining True North, Kiran served as the Senior Director of Digital Commerce, Customer Platforms & Enterprise Integrations at Terminix. His work focused on modernizing legacy systems, enabling cloud-native and SaaS platforms, and building secure, data-driven technology foundations that supported field operations, finance, and corporate teams.

Michael Zalas
Chief Commercial Officer
Michael Zalas is a Commercial and Growth Executive with more than two decades of leadership experience scaling revenue organizations in fleet management, mobility, and service-based businesses. He has a proven track record of developing customer-focused commercial strategies that deliver profitable growth across complex, multi-site and service-driven organizations.
Prior to True North, Michael held senior leadership roles at Wheels, Inc., one of the largest fleet management companies in North America, and LeasePlan, a global leader in fleet management.
Tim Paradise
VP of Talent
Tim Paradise is a senior People Executive with over 20 years of leadership experience across the transportation, trucking, and service industries. His career spans P&L ownership, multi-site operations, talent strategy, merchandising, and revenue growth – giving him a rare, end-to-end perspective on how people, process, and performance connect.
Prior to joining True North, Tim led business development for a people analytics HR services firm specializing in reducing turnover, improving engagement, and aligning talent strategy with business objectives.
Justin Munoz
Director of Technical Training
Justin Munoz is a widely respected Technical Training Executive throughout the diesel industry. He holds 59 ASE certifications and is a member of the ASE Presidential Club, placing him among a select group of technicians nationally recognized for exceptional technical mastery and dedication to advancing the profession. His technical experience spans preventative maintenance, complex diagnostics, electrical systems, drivetrain components, suspension systems, and roadside service operations in heavy-duty trucking.
Prior to True North, Justin spent nearly a decade with Love’s Travel Stops, one of America’s largest national truck service networks. He developed technical training programs, standardized shop procedures and supported technician advancement in many markets.
Jim Kolea
Director of Collision & FAB Founding Member
Jim is the Founder and CEO of PennFleet and a member of the True North Fleet Services leadership team. Since founding PennFleet more than 20 years ago, he has built the company into a trusted provider of medium- and heavy-duty fleet maintenance and repair services, known for delivering exceptional customer service, technical expertise, and long-term partnerships. As a hands-on leader, Jim is passionate about developing people, driving operational excellence, and creating innovative solutions that help fleets maximize uptime and performance. Beyond the business, he is committed to mentoring aspiring entrepreneurs and empowering the next generation through education in personal finance, leadership, and business development.
BOARD OF DIRECTORS
Our Board of Directors is a strong, balanced blend of executives whose exceptional knowledge and considerable experience strategically guide and support the delivery of long-term value to True North Fleet Services.
Joseph Bongiovi
Former CHRO
Sazerac Company
Michael Baker International
Dan Lawler
Former CFO
Front Burner Restaurants
Children’s Choice Learning
Kathleen McLean
Former CIO
ADT Security
FairPoint Communications
Daniel Miller
Former President
A1 Garage Door Service