MEET OUR TEAM
At TrueNorth Fleet Services, we collaborate with exceptional, founder-led businesses that share our commitment to operational excellence, reliability, and service innovation. Our growing network spans the country, uniting best-in-class providers to deliver comprehensive fleet maintenance solutions.
Each partner benefits from the collective strength of our platform—access to capital, advanced technology, and a community of like-minded operators. Together, we aim to elevate service standards and keep America's fleets moving efficiently and safely.
GARY PRICE
CHIEF EXECUTIVE OFFICER
Gary Price is an accomplished Operations Executive with 25+ years of leadership experience in multi-site operations, trucking services, and the travel center industry. He brings deep industry and operational expertise from operational and C-suite leadership roles at notable companies such as Love’s Travel Stops, Pilot Flying J, Corner Bakery Café, and the US Army.
At Love’s, Gary served as Exec Vice President of Total Truck Solutions and Facilities. He led all aspects of the truck maintenance and repair operations (1,250 properties). Gary drove significant expansion of the Truck Care division and helped position Love’s as a market leader in comprehensive fleet services.
Recently, Gary served as Chief Operating Officer of Alpha Aesthetics Partners, focusing on seamless integration of new partners and growth with existing partners. He continues to serve as both a GSP Operating Partner (auto and service sectors) and Board Member (Flagstop Car Wash, Goodturn Automotive, and WOW Carwash).
Gary graduated from the University of Delaware with a Bachelor of Science and Cornell University with a Masters in Retail. He holds a MBA from Fayetteville State.
Rick jacobs
VP of BUSINESS DEVELOPMENT
Rick Jacobs is a seasoned Business Development Executive. He has over 30 years of experience growing and transforming businesses with 6 successful growth and transformative P&L assignments for diversified industrial businesses in global markets, including Chief Procurement Officer for a Fortune 200 company.
Prior to joining TrueNorth, Rick co-founded GXE Industries, a management consulting firm focusing on transportation, manufacturing, industrial, service and high-tech companies.
Rick also served as President at Dura-Line and held various leadership roles at Eaton (including Chief Procurement Officer, President of EMEA, and President of Filtration Worldwide Group), Bendix CVS/Honeywell, and General Electric.
Rick graduated from Clarkson University with a Bachelor of Science in Mechanical and Industrial Engineering and a Master of Science in Industrial Management. He completed Harvard University’s Business Marketing Strategy Program and Columbia University’s General Management Program.
Kevin Schumm
VP of M&A INTEGRATIONS
Kevin Schumm is a M&A Integration and Operations Executive with 20 years’ professional experience supporting >$25B of transactions. His roles have spanned Finance, Operations, and IT in market-leading consumer services, multisite and recurring revenue businesses including ADT Security, Terminix Pest Control and Davita Kidney. These organizations were publicly held and private equity environments rooted in M&A growth.
Prior to TrueNorth, he was Terminix’s Vice President of IT Merger Integration, focused on EBITDA growth through technology simplification. Kevin achieves results using commonly accepted M&A playbook tools such as a people-process-technology framework, process walks and technology roadmaps.
For the first decade of his career, he was a project leader at Deloitte specializing in commercial, financial diligence and integration planning on buy-and-sell-side M&A.
Kevin graduated from the University of Notre Dame with a Bachelor of Business Administration and a Master of Science in Accountancy. He holds a MBA from the University of Chicago Booth School of Business.
Jordan Gerrard
VP of FINANCE
Jordan Gerrard is a highly accomplished Finance Executive with two decades of progressive leadership in accounting and finance. He has a proven track record of driving financial strategy, regulatory compliance, acquisition integration, technological enhancements and operational excellence across both publicly traded corporations and private equity-backed enterprises.
Prior to joining TrueNorth, Jordan oversaw the on and off-shore accounting teams of Maersk’s US Ground Freight as Maersk US Financial Controller - Transportation. This position stemmed from Jordan’s successful execution of the sale and integration of Pilot Freight Services, which he directed as the Corporate Controller. In his 4 year tenure at Pilot, he supported the acquisition and integration of more than twenty targets and doubled the company’s revenue and adjusted EBITDA.
He also held Controllership roles at Noramco Inc and Stonhard (RPM Intl) and a Corporate Financial Reporting Manager role (RPM Performance Coatings Group). Jordan began his career in PricewaterhouseCoopers’ Industrial Products audit group.
Jordan graduated from the University of Pittsburgh with a Bachelor of Science in Accountancy. He holds a MBA from Temple’s Fox School of Business.
OPERATING ADVISORS
TrueNorth's network of Operating Advisors have decades of operating experience at the most senior levels within their industries. The TrueNorth team works closely with our relevant Operating Advisors on investment opportunities, helping with due diligence, value creation plan formation and then helping drive value in our investments as either board members, advisors and, in select cases, as operating management.
Daniel Miller
Board Member: StayTerra
Former President A1 Garage Door Service
Dan Lawler
Former CFO Twin Peaks Restaurants
Former CFO Front Burner Restaurants
Joseph Bongiovi
Former CHRO Sazerac Company
Former CHRO Michael Baker International